2023 digital marketing predictions for healthcare
a breakdown of all the biggest complexities and challenges facing healthcare digital marketing teams in 2023
Macroeconomic challenges, additional consumer pressure, and re-engaging patients post-pandemic are just a few of the obstacles that 2023 brings for the healthcare world.
Despite the hurdles presented, this year is also a distinct opportunity to break new ground in your marketing and growth efforts and cultivate loyalty in your patient population. Establishing your healthcare organization as digitally driven and consumer-focused is more crucial than ever before. Patients will not settle for less than a personalized care journey, making it critical to use digital channels they prefer and personalized content that resonates with their needs. Healthcare digital marketing investment is growing, ensuring your digital presence is up to par is necessary to become a patient’s first choice for receiving care.
Our CEO and founder, Andrew Sawyer, shared his 2023 digital marketing predictions for healthcare. From the value of first-party data, the ever-changing technological and economic climates, and post-pandemic repercussions, the predictions include a breakdown of all the largest complexities and challenges facing healthcare marketers in 2023.
Want to ensure your patients are receiving personalized omnichannel marketing this year?
Request a customized demo with our team to learn how Cured’s digital marketing platform can swiftly create growth, engagement, and loyalty in your patient base.