elevate your healthcare digital marketing with our insights, tips, and trends

the resources you need to drive unparalleled patient growth, loyalty, and engagement

2025 healthcare experience calendar

Spend less time analyzing and more time getting creative with this marketing calendar full of seasonal, top-performing campaigns ideas.

your comprehensive guide to deliver patient-centered experiences

this guide outlines how to confidently own your organization's growth and retention strategies to create quality patient engagement

cured playbook landing page

a comprehensive guide to always-on campaigns

Establish always-on Curations to generate a consistent brand presence, build loyalty, and drive patient behavior toward care through strategic automation.

cured calendar landing page

your guide to the healthcare marketing year

set your patient experience apart using key healthcare dates and themes to drive digital marketing throughout the year

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intelligent scheduling: the key to minimizing patient no-shows

Learn how intelligent scheduling systems reduce healthcare no-shows through AI, personalized engagement, and proactive outreach to improve efficiency.

recommendations for successful consumer-driven healthcare

Discover how to implement effective consumer-driven healthcare with proven strategies for enhancing health literacy and leveraging technology.

April campaigns to support better health for all

This April use campaigns to reduce stigma and provide access to essential resources that ensure better health outcomes for all

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proven strategies for boosting referral volume

Increase referral growth with a strategic blend of automated processes and personalized patient communications

consumer-driven healthcare: what to expect and deliver

Explore how successful healthcare organizations are meeting new expectations for transparency, digital access, and personalized care experiences.

From strategy to action: aligning your PRM team for growth

Learn how to align your PRM team to strengthen referrals and fuel organizational growth

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best practices for reducing referral leakage

How to maximize patient retention with modern referral management solutions

innovaccer's consecutive KLAS victories

Back-to-back Best in KLAS winner Innovaccer continues to raise the bar in healthcare CRM.

Innovaccer CRM emerges as best in KLAS 2025

Innovaccer CRM is recognized as Best in KLAS 2025 for the second consecutive year, with a top score of 94.5

March campaigns for women’s wellness

Empower women’s wellness this March with campaigns focused on prevention, stress management, and nutrition

how physician liaisons drive healthcare organization growth

Boost referrals and service line growth with strategic physician relationship management

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2025 list: top 10 benefits of using healthcare CRM software

Discover how healthcare CRM software can transform your medical practice in 2025. Learn the top 10 benefits.

the power of real-time healthcare data

leverage real-time healthcare data at your healthcare organization to create tailored patient care journeys

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how to: harness AI for access center

implement AI into access center workflows to reduce costs, improve patient satisfaction, and build a more connected healthcare experience

2025: top 10 healthcare CRMs for patient management

This comprehensive guide aims to help healthcare professionals make informed decisions when selecting a healthcare CRM software in 2025.

value-based care meets healthcare experience

Healthcare providers are often stuck between the growing tensions of meeting productivity targets and delivering the quality care the patients deserve

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February campaigns for prevention and proactive care

February is National Cancer Prevention Month, a powerful reminder that proactive healthcare choices can significantly reduce cancer risks

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simple steps to increase appointment scheduling rates

create a patient-first scheduling experience that drives measurable results.

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maximize revenue with high-value service lines

Leverage healthcare experience (HX) to grow high-value service lines that impact revenue

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2025 healthcare experience calendar

marketing strategy

the 2025 healthcare campaign playbook

2025 healthcare experience predictions

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campaign planning 101: a healthcare marketers’ guide

How to build an effective campaign plan that generates lasting patient engagement and meaningful ROI

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campaigns we loved in 2024

From an NFL partnership to top-performing drip campaign, discover our favorite healthcare marketing moments in 2024

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unlocking patient LTV with the healthcare experience multiplier

unlock life-time value by leveraging modern technology that prioritizes seamless, personalized healthcare experiences

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tailored journeys to drive success in VBC

learn to craft tailored journeys that bridge VBC goals and patient outcomes

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budgeting for healthcare experience in 2025

Optimize your healthcare organization's 2025 budget with expert insights on patient experience investments and proven ROI strategies.

Ballad Health maximizes ROI with data-driven marketing automation

Learn how Ballad Health boosted donor retention and engagement through data-driven marketing automation, achieving 42% donor retention.

How HonorHealth Transformed Patient Acquisition and Retention

At HCIC 2024, HonorHealth and Cured showed how automation helps win and retain patients.

breaking barriers in mental health with December campaigns

tackle mental health stigma, seasonal challenges, and equitable care with December campaigns

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a data-driven guide to enhancing ROI in healthcare access centers

Improve ROI in healthcare access centers with data-driven strategies that optimize efficiency and create seamless, patient-centered experiences

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The ROI guide for healthcare marketers

Discover practical strategies to master the art of tracking and proving marketing return on investment

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CDP-powered personalization for modern healthcare

discover how the CDP enables omnichannel, tailored experiences for modern healthcare consumers

November campaigns for diabetes awareness and prevention

engage patients this November with educational campaigns focused on diabetes prevention, open enrollment, and healthy holiday tips

mastering complex patient journeys

learn to master complex patient journeys to ensure personalized patient care for all

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empowering healthier, happier consumers with HXP

create frictionless patient experiences to drive better outcomes and lasting patient loyalty

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The Healthcare Experience Playbook: achieving excellence in value

unlock VBC’s full potential with improved healthcare experiences to reduce costs, elevate care quality, and optimize contract performance

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October Campaigns from Halloween to Healthy Lungs

Encourage patient engagement with October campaigns ideas focused on lung health, breast cancer, ADHD, and healthy Halloween tips

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patient care, perfectly aligned with omnichannel personalization

Discover how omnichannel strategies create seamless patient experiences, improving engagement and care outcomes.

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eliminate data silos with HXP

Break down data silos and deliver a seamless, personalized patient experience with HXP

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transform patient journeys with AI-powered experiences

Harness the power of AI to revolutionize the patient experience

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how HXP unifies patient data for tailored care

personalize patient journeys with HXP's streamlined data workflows

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boost ROI and patient acquisition with HXP

Drive ROI with the integrated contact center solution and multi-channel campaigns of HXP

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align contact center and marketing solutions to drive revenue

Aligning contact center and marketing creates personalized patient experiences, driving higher loyalty, efficiency, and revenue.

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optimize CRM investment with HXP

Reduce CRM costs, streamline processes, and enhance patient experiences with HXP

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one unified, AI-powered platform for enhancing provider relations

Revolutionize provider relationship management with an AI-powered platform that enhances efficiency and drives organizational growth

September health campaigns for food safety and mental wellness

Build a healthier community this September with campaigns focused on preventative care and holistic wellness

Drive ROI and seamless consumer experiences with Contact Center

Our AI-powered contact center solution maximizes ROI and allows agents to focus on providing expert, empathetic care

5 reasons to choose cured’s HXP over Salesforce

Elevate your consumer experience with a more powerful, connected healthcare experience platform tailored to your needs

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how-to: craft better healthcare automated emails

Learn to create automated emails that encourage interaction and drive meaningful experiences

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behavioral targeting for boosted patient engagement

Learn to leverage behavioral targeting to connect with each patient in a meaningful way and drive positive care outcomes

marketing strategy

promote student wellness with August campaigns

Use campaigns to encourage wellness, preventative care, and compassionate support for the back-to-school season

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the real health cloud is here

Create the modern, personalized experience consumers demand with the #1 ranked CRM in healthcare

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how-to: A/B testing for healthcare marketers

discover the essentials of A/B testing to provide actionable insights and strategies for marketing conversion

July campaigns for a health-forward summer

Use July campaigns to encourage UV Health, water safety, and summer wellness

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how to write healthcare transactional emails to build engagement

Learn to build transactional emails that drive engagement and conversion while guiding consumers through the healthcare experience.

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healthcare cdp guide: transform patient data

Generate actionable insights and activate your data for improved patient experiences with CDP.

June campaign guide: hydration tips, men's health, and Juneteenth

Leverage June-themed marketing campaigns to deepen patient relationships and encourage preventative care.

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accelerate the healthcare experience with HXP

drive optimized care outcomes, operational efficiency, and ROI with one streamlined, scalable healthcare experience platform (HXP)

promote asthma and allergy awareness with May campaigns

Use targeted and timely campaigns to strengthen the patient experience this May

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supercharge the healthcare experience with AI

surpass the expectations of today's healthcare consumers with the power of AI

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ditch the guesswork, leverage market intelligence to maximize ROI

Don't settle for guesswork in your marketing strategy.

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unlock personalization for patient-centered healthcare experience

Learn to leverage modern tools to create the personalized patient experience consumers demand

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recommit to health resolutions with April campaigns

encourage patients to achieve their wellness goals with April campaigns to inspire and educate

Turn interactions into tailored patient experiences with journeys

Drive patient-centered growth, simplify each consumer journey, and deliver personalization at scale with journey management

connect with patients through March health campaigns

From tips for a consistent sleep schedule, to mammography screening reminders, March is full of opportunities to drive the patient experience

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achieve a seamless call experience with contact center solutions

discover a contact center solution with the right data, workflows, and tracking for a streamlined patient experience

elevate the patient experience with February campaigns

See our February campaign ideas to inspire healthy choices and create a best-in-class patient experience

data-driven digital marketing: introducing consumer 360

Optimize the patient experience with Consumer 360's practical insights into patient behavior, demographics, and clinical factors

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your guide to healthcare marketing in 2024

Drive results with strategic digital marketing that aligns patient outreach to seasonal dates and themes all year

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Innovaccer Acquires Cured

Today marks a new chapter in Cured's evolution as we announce our acquisition by Innovaccer.

New Year, New Health: January Campaign Ideas

Encourage your audience to kick off the year with a personal health challenge

things we loved in 2023

Reflect on our favorite successes and moments of inspiration from 2023 as we step into a new year of healthcare innovation

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unlock personalized journeys with event segmentation

Transform the patient experience and make each individual feel seen with event segmentation

track revenue from engagement to encounter with ROI insights

Establish the value of marketing and drive revenue for your organization with the power of ROI insights

how UCHealth uses propensity scores to drive revenue

Learn how UCHealth achieved a 79% spike in engagement by leveraging propensity scoring

marketing strategy

winter wellness campaigns for december

Encourage winter wellness from vaccines to tips for lowering stress in this busy season with our campaign ideas

5 signs it's time to change your marketing platform

Select a platform that leverages modern technology, tools, and support to see your marketing program thrive

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november campaigns for health: from “movember” to open enrollment

encourage patients to play an active role in their health this November with relevant campaigns

marketing strategy

hold customer interest with cured's autoresponder

shorten the transition from lead to loyal patient with automated follow-ups

turn data into campaigns that generate revenue

harness the power of your data to gain a competitive edge

healthcare marketer’s guide to AI

how to incorporate AI in your digital marketing strategies to increase efficiency and ROI

marketing strategy

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a comprehensive guide to always-on campaigns

learn about key always-on Curations with suggested components and journeys to guide you in setting your always-on foundation.

marketing strategy

women's wellness campaigns for october

enter fall equipped with campaign ideas for breast cancer awareness, women's health, and the beginning of flu season

marketing strategy

5 ways to launch member activation

activation marketing tips to help you scale and retain your members

marketing strategy

eliminate guesswork with send time recommendations

target patients at the right time with our send time recommendations and see engagement soar

marketing strategy

health awareness campaigns for september

encourage patients to take an active role in their health this september with our campaign ideas

optimizing digital communications for today’s patients

keep attention spans and drive engagement with best practices for modern patients

marketing strategy

drive patient engagement with AI-generated email subject lines

leverage AI to generate impactful subject lines that boost patient engagement

From Click to Care: CTAs for Effective Healthcare Marketing

CTA writing best practices for improved patient engagement and conversion

august campaigns for a healthy back-to-school season

empower patients to have a healthy August with these digital marketing campaign ideas

marketing strategy

the inbound lead generation guide for healthcare marketers

Your guide to inbound lead generation to better discover, convert, nurture and retain your patient population

marketing strategy

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subject line tips & tricks

Writing subject lines that are personal, valuable, and interesting to your patient audience is vital to ensuring high open and conversion rates

marketing strategy

July Healthcare Marketing Campaign Ideas

create lasting loyalty with these healthcare digital marketing campaign ideas

marketing strategy

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mastering healthcare digital marketing

download our 2023 Guide to Mastering Digital Marketing to discover how to confidently own your organization's growth and retention strategies

marketing strategy

your guide to the healthcare marketing year

drive results with unforgettable digital marketing that aligns patient outreach to seasonal dates and themes

marketing strategy

acquire more patients with inbound lead generation

proactively identify and engage with potential patients, turning them into lifelong customers

June Healthcare Marketing Campaign Suggestions

healthcare marketing campaign ideas to fuel patient engagement

marketing strategy

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Cured, the healthcare digital marketing solution for you

our wealth of healthcare knowledge allows us to tackle the biggest obstacles facing healthcare marketers

Closing the gaps in the patient journey

cured is on a mission to simplify the patient journey

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