elevate your healthcare digital marketing with our insights, tips, and trends

the resources you need to drive unparalleled patient growth, loyalty, and engagement

2025 healthcare experience calendar

Spend less time analyzing and more time getting creative with this marketing calendar full of seasonal, top-performing campaigns ideas.

your comprehensive guide to deliver patient-centered experiences

this guide outlines how to confidently own your organization's growth and retention strategies to create quality patient engagement

cured playbook landing page

a comprehensive guide to always-on campaigns

Establish always-on Curations to generate a consistent brand presence, build loyalty, and drive patient behavior toward care through strategic automation.

cured calendar landing page

your guide to the healthcare marketing year

set your patient experience apart using key healthcare dates and themes to drive digital marketing throughout the year

built for healthcare, backed by digital marketing experts

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top 5 challenges in measuring ROI in healthcare

Discover why measuring ROI in healthcare is uniquely complex. Learn the top 5 challenges & solutions for demonstrating value in healthcare investments

the AI shift: how healthcare is evolving in real time

discover how AI is driving real-time transformation in healthcare by streamlining workflows, personalizing engagement, and powering smarter operations

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reimagining the healthcare CRM for 2025

discover how next-gen healthcare CRMs go beyond static data and batch outreach to power real-time patient engagement with AI and unified insights

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the ultimate guide to ROI in healthcare

Calculate healthcare ROI accurately. Learn key metrics, avoid mistakes, and justify investments that save lives.

omnichannel healthcare marketing strategies

Unite patient data & engagement with omnichannel healthcare marketing. Reduce no-shows, increase satisfaction, and deliver personalized care.

marketing strategy

healthcare marketing workflows: where AI agents deliver value

Use AI agents to simplify marketing workflows, personalize outreach, and boost patient engagement—without adding to your team’s workload

marketing strategy

beyond the handoff: transforming referrals into seamless patient

streamline referrals with AI and automation to reduce delays, close care gaps, and improve outcomes

AI-powered patient engagement

Turn fragmented healthcare into seamless patient journeys. Use AI and data to deliver personalized care experiences.

AI agents and copilots: transforming the patient journey

discover how ai agents and copilots are boosting personalization, streamlining workflows, and driving better engagement at every stage of care

eliminate 70% of your administrative burden with referral Copilot

Referral Copilot automates intake, scheduling, and follow-up to reduce admin work by 70% and keep patients in-network.

access copilot: providing personalized and proactive support

Deliver exceptional patient support with Access Copilot. AI-powered assistance designed specifically for healthcare contact centers.

May campaigns to embrace mental health and family wellness

Launch campaigns this May focused on mental health, family fitness, and inclusive care to promote emotional well-being and community health

marketing strategy

top 4 ways to boost patient experience

Discover how personalized communication, streamlined access, unified patient views, and seamless care coordination can improve patient loyalty.

how poor patient experience affects your bottom line

Learn how negative patient experiences impact revenue, retention, and reputation—and how improving them drives financial performance

patient satisfaction metrics: what executives need to track

Discover the patient satisfaction metrics healthcare leaders should track to improve care quality, retention, and organizational performance

the healthcare experience roadmap

Explore how to build an integrated marketing and contact center infrastructure that drives seamless, personalized healthcare experiences

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how to improve patient engagement with AI & automation

Learn how AI and automation boost patient engagement through personalized care and streamlined communication

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intelligent scheduling: the key to minimizing patient no-shows

Learn how intelligent scheduling systems reduce healthcare no-shows through AI, personalized engagement, and proactive outreach to improve efficiency.

recommendations for successful consumer-driven healthcare

Discover how to implement effective consumer-driven healthcare with proven strategies for enhancing health literacy and leveraging technology.

April campaigns to support better health for all

This April use campaigns to reduce stigma and provide access to essential resources that ensure better health outcomes for all

marketing strategy

proven strategies for boosting referral volume

Increase referral growth with a strategic blend of automated processes and personalized patient communications

consumer-driven healthcare: what to expect and deliver

Explore how successful healthcare organizations are meeting new expectations for transparency, digital access, and personalized care experiences.

From strategy to action: aligning your PRM team for growth

Learn how to align your PRM team to strengthen referrals and fuel organizational growth

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best practices for reducing referral leakage

How to maximize patient retention with modern referral management solutions

innovaccer's consecutive KLAS victories

Back-to-back Best in KLAS winner Innovaccer continues to raise the bar in healthcare CRM.

Innovaccer CRM emerges as best in KLAS 2025

Innovaccer CRM is recognized as Best in KLAS 2025 for the second consecutive year, with a top score of 94.5

March campaigns for women’s wellness

Empower women’s wellness this March with campaigns focused on prevention, stress management, and nutrition

how physician liaisons drive healthcare organization growth

Boost referrals and service line growth with strategic physician relationship management

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2025 list: top 10 benefits of using healthcare CRM software

Discover how healthcare CRM software can transform your medical practice in 2025. Learn the top 10 benefits.

the power of real-time healthcare data

leverage real-time healthcare data at your healthcare organization to create tailored patient care journeys

marketing strategy

how to: harness AI for access center

implement AI into access center workflows to reduce costs, improve patient satisfaction, and build a more connected healthcare experience

2025: top 10 healthcare CRMs for patient management

This comprehensive guide aims to help healthcare professionals make informed decisions when selecting a healthcare CRM software in 2025.

value-based care meets healthcare experience

Healthcare providers are often stuck between the growing tensions of meeting productivity targets and delivering the quality care the patients deserve

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February campaigns for prevention and proactive care

February is National Cancer Prevention Month, a powerful reminder that proactive healthcare choices can significantly reduce cancer risks

marketings strategy

simple steps to increase appointment scheduling rates

create a patient-first scheduling experience that drives measurable results.

marketing strategy

maximize revenue with high-value service lines

Leverage healthcare experience (HX) to grow high-value service lines that impact revenue

marketing strategy

2025 healthcare experience calendar

marketing strategy

the 2025 healthcare campaign playbook

2025 healthcare experience predictions

thought leadership

campaign planning 101: a healthcare marketers’ guide

How to build an effective campaign plan that generates lasting patient engagement and meaningful ROI

marketing strategy

campaigns we loved in 2024

From an NFL partnership to top-performing drip campaign, discover our favorite healthcare marketing moments in 2024

marketing strategy

unlocking patient LTV with the healthcare experience multiplier

unlock life-time value by leveraging modern technology that prioritizes seamless, personalized healthcare experiences

thought leadership

tailored journeys to drive success in VBC

learn to craft tailored journeys that bridge VBC goals and patient outcomes

marketing strategy

budgeting for healthcare experience in 2025

Optimize your healthcare organization's 2025 budget with expert insights on patient experience investments and proven ROI strategies.

Ballad Health maximizes ROI with data-driven marketing automation

Learn how Ballad Health boosted donor retention and engagement through data-driven marketing automation, achieving 42% donor retention.

How HonorHealth Transformed Patient Acquisition and Retention

At HCIC 2024, HonorHealth and Cured showed how automation helps win and retain patients.

breaking barriers in mental health with December campaigns

tackle mental health stigma, seasonal challenges, and equitable care with December campaigns

marketing strategy

a data-driven guide to enhancing ROI in healthcare access centers

Improve ROI in healthcare access centers with data-driven strategies that optimize efficiency and create seamless, patient-centered experiences

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The ROI guide for healthcare marketers

Discover practical strategies to master the art of tracking and proving marketing return on investment

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CDP-powered personalization for modern healthcare

discover how the CDP enables omnichannel, tailored experiences for modern healthcare consumers

November campaigns for diabetes awareness and prevention

engage patients this November with educational campaigns focused on diabetes prevention, open enrollment, and healthy holiday tips

mastering complex patient journeys

learn to master complex patient journeys to ensure personalized patient care for all

marketing strategy

empowering healthier, happier consumers with HXP

create frictionless patient experiences to drive better outcomes and lasting patient loyalty

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The Healthcare Experience Playbook: achieving excellence in value

unlock VBC’s full potential with improved healthcare experiences to reduce costs, elevate care quality, and optimize contract performance

marketing strategy

October Campaigns from Halloween to Healthy Lungs

Encourage patient engagement with October campaigns ideas focused on lung health, breast cancer, ADHD, and healthy Halloween tips

marketing strategy

patient care, perfectly aligned with omnichannel personalization

Discover how omnichannel strategies create seamless patient experiences, improving engagement and care outcomes.

marketing strategy

eliminate data silos with HXP

Break down data silos and deliver a seamless, personalized patient experience with HXP

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transform patient journeys with AI-powered experiences

Harness the power of AI to revolutionize the patient experience

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how HXP unifies patient data for tailored care

personalize patient journeys with HXP's streamlined data workflows

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boost ROI and patient acquisition with HXP

Drive ROI with the integrated contact center solution and multi-channel campaigns of HXP

marketing strategy

align contact center and marketing solutions to drive revenue

Aligning contact center and marketing creates personalized patient experiences, driving higher loyalty, efficiency, and revenue.

marketing strategy

optimize CRM investment with HXP

Reduce CRM costs, streamline processes, and enhance patient experiences with HXP

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one unified, AI-powered platform for enhancing provider relations

Revolutionize provider relationship management with an AI-powered platform that enhances efficiency and drives organizational growth

September health campaigns for food safety and mental wellness

Build a healthier community this September with campaigns focused on preventative care and holistic wellness

Drive ROI and seamless consumer experiences with Contact Center

Our AI-powered contact center solution maximizes ROI and allows agents to focus on providing expert, empathetic care

5 reasons to choose cured’s HXP over Salesforce

Elevate your consumer experience with a more powerful, connected healthcare experience platform tailored to your needs

marketing strategy

how-to: craft better healthcare automated emails

Learn to create automated emails that encourage interaction and drive meaningful experiences

marketing strategy

behavioral targeting for boosted patient engagement

Learn to leverage behavioral targeting to connect with each patient in a meaningful way and drive positive care outcomes

marketing strategy

promote student wellness with August campaigns

Use campaigns to encourage wellness, preventative care, and compassionate support for the back-to-school season

marketing strategy

the real health cloud is here

Create the modern, personalized experience consumers demand with the #1 ranked CRM in healthcare

marketing strategy

thought leadership

how-to: A/B testing for healthcare marketers

discover the essentials of A/B testing to provide actionable insights and strategies for marketing conversion

July campaigns for a health-forward summer

Use July campaigns to encourage UV Health, water safety, and summer wellness

marketing strategy

thought leadership

how to write healthcare transactional emails to build engagement

Learn to build transactional emails that drive engagement and conversion while guiding consumers through the healthcare experience.

marketing strategy

healthcare cdp guide: transform patient data

Generate actionable insights and activate your data for improved patient experiences with CDP.

June campaign guide: hydration tips, men's health, and Juneteenth

Leverage June-themed marketing campaigns to deepen patient relationships and encourage preventative care.

marketing strategy

thought leadership

accelerate the healthcare experience with HXP

drive optimized care outcomes, operational efficiency, and ROI with one streamlined, scalable healthcare experience platform (HXP)

promote asthma and allergy awareness with May campaigns

Use targeted and timely campaigns to strengthen the patient experience this May

marketing strategy

thought leadership

supercharge the healthcare experience with AI

surpass the expectations of today's healthcare consumers with the power of AI

marketing strategy

thought leadership

ditch the guesswork, leverage market intelligence to maximize ROI

Don't settle for guesswork in your marketing strategy.

marketing strategy

unlock personalization for patient-centered healthcare experience

Learn to leverage modern tools to create the personalized patient experience consumers demand

marketing strategy

recommit to health resolutions with April campaigns

encourage patients to achieve their wellness goals with April campaigns to inspire and educate

Turn interactions into tailored patient experiences with journeys

Drive patient-centered growth, simplify each consumer journey, and deliver personalization at scale with journey management

connect with patients through March health campaigns

From tips for a consistent sleep schedule, to mammography screening reminders, March is full of opportunities to drive the patient experience

marketing strategy

achieve a seamless call experience with contact center solutions

discover a contact center solution with the right data, workflows, and tracking for a streamlined patient experience

elevate the patient experience with February campaigns

See our February campaign ideas to inspire healthy choices and create a best-in-class patient experience

data-driven digital marketing: introducing consumer 360

Optimize the patient experience with Consumer 360's practical insights into patient behavior, demographics, and clinical factors

marketing strategy

your guide to healthcare marketing in 2024

Drive results with strategic digital marketing that aligns patient outreach to seasonal dates and themes all year

marketing strategy

thought leadership

Innovaccer Acquires Cured

Today marks a new chapter in Cured's evolution as we announce our acquisition by Innovaccer.

New Year, New Health: January Campaign Ideas

Encourage your audience to kick off the year with a personal health challenge

things we loved in 2023

Reflect on our favorite successes and moments of inspiration from 2023 as we step into a new year of healthcare innovation

thought leadership

unlock personalized journeys with event segmentation

Transform the patient experience and make each individual feel seen with event segmentation

track revenue from engagement to encounter with ROI insights

Establish the value of marketing and drive revenue for your organization with the power of ROI insights

how UCHealth uses propensity scores to drive revenue

Learn how UCHealth achieved a 79% spike in engagement by leveraging propensity scoring

marketing strategy

winter wellness campaigns for december

Encourage winter wellness from vaccines to tips for lowering stress in this busy season with our campaign ideas

5 signs it's time to change your marketing platform

Select a platform that leverages modern technology, tools, and support to see your marketing program thrive

marketing strategy

thought leadership

november campaigns for health: from “movember” to open enrollment

encourage patients to play an active role in their health this November with relevant campaigns

marketing strategy

hold customer interest with cured's autoresponder

shorten the transition from lead to loyal patient with automated follow-ups

turn data into campaigns that generate revenue

harness the power of your data to gain a competitive edge

healthcare marketer’s guide to AI

how to incorporate AI in your digital marketing strategies to increase efficiency and ROI

marketing strategy

thought leadership

a comprehensive guide to always-on campaigns

learn about key always-on Curations with suggested components and journeys to guide you in setting your always-on foundation.

marketing strategy

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