elevate your healthcare digital marketing with our insights, tips, and trends

the resources you need to drive unparalleled patient growth, loyalty, and engagement

Innovaccer Acquires Cured

today marks a new chapter in Cured's evolution as we announce our acquisition by Innovaccer, Accelerating Growth of the Intelligent Healthcare Experience.

your guide to the healthcare marketing year

set your patient experience apart using key healthcare dates and themes to drive digital marketing throughout the year

mastering healthcare digital marketing in 2023

this guide outlines how to confidently own your organization's growth and retention strategies to create quality patient engagement

the 4 steps to elevate marketing in the eyes of your oganization

digital marketing puts you in the driver’s seat to execute more effective campaigns, understand performance, and attribute ROI to your efforts

built for healthcare, backed by digital marketing experts

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ditch the guesswork, leverage market intelligence to maximize ROI

Don't settle for guesswork in your marketing strategy.

marketing strategy

unlock personalization for patient-centered healthcare experience

Learn to leverage modern tools to create the personalized patient experience consumers demand

marketing strategy

recommit to health resolutions with April campaigns

encourage patients to achieve their wellness goals with April campaigns to inspire and educate

Turn interactions into tailored patient experiences with journeys

Drive patient-centered growth, simplify each consumer journey, and deliver personalization at scale with journey management

healthcare market intelligence for strategic growth

apply the power of third party performance intelligence to achieve optimal service line growth

connect with patients through March health campaigns

From tips for a consistent sleep schedule, to mammography screening reminders, March is full of opportunities to drive the patient experience

marketing strategy

achieve a seamless call experience with contact center solutions

discover a contact center solution with the right data, workflows, and tracking for a streamlined patient experience

elevate the patient experience with February campaigns

See our February campaign ideas to inspire healthy choices and create a best-in-class patient experience

data-driven digital marketing: introducing consumer 360

Optimize the patient experience with Consumer 360's practical insights into patient behavior, demographics, and clinical factors

marketing strategy

your guide to healthcare marketing in 2024

Drive results with strategic digital marketing that aligns patient outreach to seasonal dates and themes all year

marketing strategy

thought leadership

Innovaccer Acquires Cured

Today marks a new chapter in Cured's evolution as we announce our acquisition by Innovaccer.

New Year, New Health: January Campaign Ideas

Encourage your audience to kick off the year with a personal health challenge

things we loved in 2023

Reflect on our favorite successes and moments of inspiration from 2023 as we step into a new year of healthcare innovation

thought leadership

unlock personalized journeys with event segmentation

Transform the patient experience and make each individual feel seen with event segmentation

how UCHealth uses propensity scores to drive revenue

Learn how UCHealth achieved a 79% spike in engagement by leveraging propensity scoring

marketing strategy

track revenue from engagement to encounter with ROI insights

Establish the value of marketing and drive revenue for your organization with the power of ROI insights

winter wellness campaigns for december

Encourage winter wellness from vaccines to tips for lowering stress in this busy season with our campaign ideas

5 signs it's time to change your marketing platform

Select a platform that leverages modern technology, tools, and support to see your marketing program thrive

marketing strategy

thought leadership

november campaigns for health: from “movember” to open enrollment

encourage patients to play an active role in their health this November with relevant campaigns

marketing strategy

hold customer interest with cured's autoresponder

shorten the transition from lead to loyal patient with automated follow-ups

turn data into campaigns that generate revenue

harness the power of your data to gain a competitive edge

healthcare marketer’s guide to AI

how to incorporate AI in your digital marketing strategies to increase efficiency and ROI

marketing strategy

thought leadership

a comprehensive guide to always-on campaigns

learn about key always-on Curations with suggested components and journeys to guide you in setting your always-on foundation.

marketing strategy

women's wellness campaigns for october

enter fall equipped with campaign ideas for breast cancer awareness, women's health, and the beginning of flu season

marketing strategy

5 ways to launch member activation

activation marketing tips to help you scale and retain your members

marketing strategy

eliminate guesswork with send time recommendations

target patients at the right time with our send time recommendations and see engagement soar

marketing strategy

health awareness campaigns for september

encourage patients to take an active role in their health this september with our campaign ideas

optimizing digital communications for today’s patients

keep attention spans and drive engagement with best practices for modern patients

marketing strategy

drive patient engagement with AI-generated email subject lines

leverage AI to generate impactful subject lines that boost patient engagement

From Click to Care: CTAs for Effective Healthcare Marketing

CTA writing best practices for improved patient engagement and conversion

august campaigns for a healthy back-to-school season

empower patients to have a healthy August with these digital marketing campaign ideas

marketing strategy

the inbound lead generation guide for healthcare marketers

Your guide to inbound lead generation to better discover, convert, nurture and retain your patient population

marketing strategy

thought leadership

subject line tips & tricks

Writing subject lines that are personal, valuable, and interesting to your patient audience is vital to ensuring high open and conversion rates

marketing strategy

July Healthcare Marketing Campaign Ideas

create lasting loyalty with these healthcare digital marketing campaign ideas

marketing strategy

thought leadership

your guide to the healthcare marketing year

drive results with unforgettable digital marketing that aligns patient outreach to seasonal dates and themes

marketing strategy

mastering healthcare digital marketing

download our 2023 Guide to Mastering Digital Marketing to discover how to confidently own your organization's growth and retention strategies

marketing strategy

acquire more patients with inbound lead generation

proactively identify and engage with potential patients, turning them into lifelong customers

June Healthcare Marketing Campaign Suggestions

healthcare marketing campaign ideas to fuel patient engagement

marketing strategy

thought leadership

Cured, the healthcare digital marketing solution for you

our wealth of healthcare knowledge allows us to tackle the biggest obstacles facing healthcare marketers

Closing the gaps in the patient journey

cured is on a mission to simplify the patient journey

Strategically Use Marketing to Support HR Recruitment

unify your digital marketing and HR strategy to connect with and place potential candidates

marketing strategy

thought leadership

Enabling Customers to Achieve Their Goals

how we nurture successful and long-lasting partnerships with customers

precisely target patients to boost engagement and outcomes

take the guesswork out of defining audiences by using machine learning to predict each contact’s propensity score

Driving a Culture of Innovation at Cured

we are always working to create a culture that fosters out-of-the-box thinking

The 4 Steps to Elevate Marketing in the Eyes of Your Organization

digital marketing puts you in the driver’s seat to execute more effective campaigns, understand performance, and attribute ROI to your efforts

marketing strategy

thought leadership

cured is on a mission to bring care full circle

we love healthcare—plain and simple. learn about our story

why personalized digital marketing wins

unlock unparalleled personalization to take your digital marketing to the next level

marketing strategy

thought leadership

3 Key Themes from HMPS ‘23

Driving healthcare marketing forward with urgency, disruption, and relationships

Generate More Revenue and Prove it with Predictive ROI Insights

elevate marketing in the eyes of your organization and prove marketing’s value with predictive roi

marketing strategy

4 takeaways from ViVE ‘23

Driving healthcare progress with urgency, equity, innovation, and momentum

Cured Announces Development of Value-Based Care Journeys

Cured is proud to announce advanced functionality to enhance customers’ value-based care performance.

marketing strategy

thought leadership

healthcare’s year to go on offense

innovate and drive change to ensure patients have meaningful relationships

marketing strategy

thought leadership

Guide to HIPAA-Compliant Digital Marketing

compliantly own your organization's digital marketing strategies to create quality patient engagement that proves ROI

marketing strategy

Why is healthcare digital marketing important?

we’re bringing care full circle to give patients better health outcomes

marketing strategy

Launch 3x more campaigns with automated patient journeys

Set yourself and your healthcare organization up to succeed in 2023 with our powerful and automated email and SMS campaigns

EMRs’ plans to deliver CRM is a resolution you shouldn’t bet on

how health systems should evaluate the CRM landscape to enable efficient and effective patient engagement

marketing strategy

thought leadership

announcing cured’s HITRUST certification

Cured is HITRUST certified, we are committed to protecting sensitive data and patient information while adhering to compliance framework

transform how you interact with healthcare consumers

see Cured in action to learn how you can create seamless healthcare marketing engagement for your patients

2023 digital marketing predictions for healthcare

a breakdown of all the biggest complexities and challenges facing healthcare digital marketing teams in 2023

thought leadership

healthcare tech expert Susan Lucas Collins joins Cured Board

Leadership strengthens as healthcare CRM and digital marketing opportunity accelerates

launch campaigns that generate revenue faster

Cured launches healthcare campaigns that generate revenue faster

build consumer loyalty with patient retention Curations

curation highlight: build consumer loyalty with patient retention Curations

3 themes for healthcare marketers from SHSMD '22

set your healthcare organization apart with these three themes from SHSMD '22

better together: Cured & Sandy Alexander

Enhance patient journeys by combining Cured’s digital marketing with Sandy Alexander’s direct mail

acquire and convert new patients with service awareness curations

Create the experience your patients desire with our built-in library of 80+ healthcare-focused campaigns

best practices to stay CAN-SPAM compliant

stay compliant by following CAN-SPAM email marketing regulations

increase engagement with ‘from name’ best practices

Use the 'from name' to engage recipients and drive conversion for your healthcare organization.

industry-leading propensity scoring to maximize patient growth

cured launches industry-leading propensity scoring to maximize patient growth

curation highlight: drive retention with your patients

Create the experience your patients desire with our built-in library of 80+ healthcare-focused campaigns

introducing: multi-touch, automated patient journeys

cured launches multi-touch, automated patient journeys to drive engagement, build loyalty, and create revenue

Navigating the Gmail Promotions Tab

Cured’s tips to keep your emails landing in inboxes with improved email deliverability

UCHealth drives retention and loyalty with lapsed care engagement

The UCHealth team launched digital marketing initiatives to reengage patients who had a lapse in care

The 4 Essentials for Healthcare Digital Marketing Tools

Patients expect personalized and engaging digital journeys with their providers, the time is now to start using the right digital marketing tool

marketing strategy

thought leadership

how RootsMD leverages patient engagement to fuel loyalty

RootsMD is driving growth and retention with strategic digital marketing initiatives

Carolyn Williams named Top 25 woman leader in consumer healthtech

Carolyn Williams’ influential leadership and deep healthtech knowledge cement her spot as a top leader

curation highlight: acquisition and conversion of new patients

Create the experience your patients desire with our built-in library of 80+ healthcare-focused campaigns

announcing cured’s SOC 2 type 2 certification

Cured is SOC 2 Type 2 Certified, affirming our commitment to the highest level of security and compliance

why cured observes juneteenth

Learn how the Cured team honors Juneteenth by encouraging education and celebration of the historical day

4 Themes for Healthcare Marketers from MASHSMD22

Drive your healthcare marketing success - listen, personalize, collaborate, and adapt

measure healthcare marketing impact in 5 minutes or less

cured’s revenue calculator gives healthcare marketers a quick and easy way to demonstrate the impact of their digital campaigns

marketing strategy

cured celebrates earth day 2022

cured celebrates earth day by cleaning up parks across the US

bringing consumer experience to the forefront of healthcare

the next evolution of cured is empowering healthcare organizations to build unparalleled relationships with new customers and existing patients

marketing strategy

announcing cured’s soc 2 type 1 certification

Cured is SOC 2 Type 1 Certified, affirming our commitment to the highest level of security and compliance

best practices for marketing data and opt-in strategy

cured’s marketing data and opt-in best practices ensure patients are informed and healthcare organizations are protected

5 best practices for crafting the perfect subject line

cured’s subject line best practices drive better open rates and increase engagement with emails

a healthcare marketers guide to email reporting metrics

Email reporting metrics allow healthcare marketers to measure email performance and drive better results

cured winter break 2021

Cured's annual winter break allows our team to reflect, rest, and recharge as we head into 2022

a healthcare marketers guide to email A/B testing

Email A/B testing enables digital marketers to drive the best results for email campaigns

pre-send checklist: a guide to delivering quality emails

cured’s email pre-send checklist gives healthcare marketers the confidence to send impactful, compelling emails

next generation digital marketing & crm platform

introducing new capabilities and features that empower healthcare organizations to bring care full circle

marketing stratgey

cured raises $10m series a

Cured Raises $10M Series A; Launches Next Generation Healthcare Digital Marketing & CRM Solutions

sneak peek: curations

80+ Pre-built Patient Journeys to Attract, Engage, and Retain Healthcare Consumers

ethical data-driven marketing in healthcare

the adoption of data-driven marketing technology looms as an evergreen discussion topic

thought leadership

returning to the office

This month Cured teams returned to our offices in Indianapolis and Boulder, with Chicago to re-open in August

How Healthcare Should Think About Consumerism

Cured VP of Customer Delivery highlights the specific benefits of healthcare consumerism and the role health systems can play

marketing strategy

thought leadership

the value of first-party data in communicating with patients

first-party data unlocks effective patient communication and influences consumer behavior to create better patient and health system outcomes

marketing strategy

cured, 3 years in

On our third anniversary, cured founders take time for reflection and share their vision for what's next

how healthcare providers should think about data

data enables healthcare organizations to meet consumers in the right place, at the right time, and in the right channel‍s

marketing strategy

meet the chief marketing officer’s best friend

Introducing the Chief Marketing Officer’s New Best Friend, The Chief Information Officer

marketing strategy

thought leadership

Why Election Day is a Cured Company Holiday

we believe it's important to give employees the time to exercise their civic duty to vote

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