best practices

unlock personalization for patient-centered healthcare experience

best practices

Leverage modern tools to create the personalized patient experience consumers demand

unlock personalization for patient-centered healthcare experience

In today's healthcare landscape, patients are no longer content with one-size-fits-all approaches to their care. They demand individualized experiences that cater to their unique needs and preferences. As a healthcare organization striving to meet these expectations, personalized patient care emerges as a critical differentiator. 

By leveraging technology for personalization, healthcare organizations can enhance patient engagement and satisfaction and improve health outcomes. Connecting with patients personally improves adherence to treatment plans and provides the individualized care experience consumers seek. Build personalized patient journeys with modern tools to see improved care delivery and lasting consumer relationships.

craft individualized data profiles

Leveraging a holistic profile view of each patient’s specific engagement and clinical data is the cornerstone of tailored healthcare interactions. Our consumer 360 tool creates a holistic view of each patient, powered by the consumer data platform (CDP). The CDP acts as a central hub, combining EMR clinical data, Experian third-party and demographic information, and consumer engagement data to create a comprehensive view of each patient's health journey. From demographic information to past medical history and engagement patterns, these profiles offer invaluable insights that lay the foundation for personalized patient experiences.

coordinate personalized care

With the correct data views now available, healthcare organizations can orchestrate personalized care delivery for each patient with the correct data views. Use this data to deliver personalized communications before, during, and after care is received. Automated workflows built into our healthcare experience platform (HXP) ensure patients receive tailored outreach through email or SMS relevant to their specific care journey. Whether it's scheduling appointments, following up on post-discharge instructions, or providing reminders for preventative screenings, our outreach tool ensures an “always-on” campaign is available to meet patients’ needs. These “always-on” communications trigger when data criteria is met from an inbound request, contact center call, or other data fields in a patient's consumer 360 record. This data also powers in-context workflows in our contact center solution, creating a high first-call resolution rate for any care concern. This process guarantees every interaction through the care journey is timely and carefully addresses the unique needs and preferences of the individual patient. By delivering relevant information and support precisely when needed, organizations can enhance patient engagement, satisfaction, and health outcomes.

protect patient data with compliant personalization

When personalizing healthcare outreach, it’s vital to safeguard patient privacy and uphold regulatory compliance. HXP prioritizes data security through a comprehensive set of measures designed to protect sensitive information, follow HIPAA guidelines, and compliantly manage patient health information (PHI). In adhering to HIPAA, HXP restricts access to PHI and implements robust encryption protocols to safeguard communications end-to-end. These measures ensure the integrity and confidentiality of patient data, providing peace of mind for both patients and healthcare organizations. Our HITRUST certification and SOC 2 Type 2 attestation further support protecting your organization and patient data. By maintaining strict compliance standards, organizations can harness the power of personalization without compromising the security or privacy of patient information.

In today's consumer-driven healthcare landscape, personalized patient experiences are no longer optional but essential. By leveraging individualized data profiles to power tailored touch points throughout the care journey, organizations can engage patients on a personal level, driving satisfaction, loyalty, and, ultimately, better health outcomes. With HXP, the future of healthcare is personalized, empowering patients to take control of their health journey like never before.

the intelligent healthcare experience platform (HXP)

We are proud to introduce HXP, designed to power everything but the visit. The solution for every step of the patient journey, HXP includes tools for everything from market intelligence and data integration to contact center solutions and AI integrations. While health care is necessary, the hassle is not. Learn more about our recent partnership with Innovaccer and the future of our healthcare experience platform here

create personalized patient experiences with HXP

HXP equips you with pre-built workflows, strategies, and AI tools to make each patient feel uniquely valued.

download the case study
you might also like...