announcing cured’s HITRUST certification
Cured is HITRUST certified, recognizing the company's commitment to protecting sensitive data and patient information while adhering to the most stringent compliance frameworks.
This certification furthers our commitment as one of the only digital marketing and CRM platforms to deliver the highest standard of security and compliance to healthcare customers. Completing the HITRUST certification reinforces our dedication to our customers and their patients by adhering to the healthcare industry’s most rigorous standards.
What is HITRUST
HITRUST is a third-party organization that delivers data protection standards and certification programs to help organizations safeguard sensitive information, manage information risk, and reach their compliance goals. HITRUST is a healthcare-specific certification that verifies a company uses the strictest requirements when handling high-risk data.
Why HITRUST matters
Healthcare security breaches continue to expose patients’ protected health information (PHI) at record rates. According to Fierce Health, from 2021 to 2022, the total number of patients impacted by a breach went up 32%. Our healthcare-specific platform protects you and your customers while enabling you to build meaningful, lifelong patient-provider relationships. HITRUST enforces the most stringent protections for all sensitive data to ensure that identifiable information is not breached.
HITRUST vs. HIPAA
These compliance acronyms may sound the same, but essential distinctions exist. The Health Insurance Portability and Accountability Act (HIPAA) details compliance standards, while the Health Information Trust Alliance (HITRUST) is a workable framework and organization that helps you achieve compliance. At Cured, we follow the highest standards and ensure we are HITRUST-compliant and HIPAA-eligible.
Several vendors claim HIPAA eligibility. However, it is important to note no single third party verifies HIPAA compliance. Companies self-identify HIPAA eligibility, meaning you must take their word for it. Their ability to sign a Business Associate’s Agreement with you does not necessarily mean they allow you to store, manage, or use PHI in their platforms. HITRUST certification allows Cured to confidently store PHI and enable our customers to use it appropriately for their needs.
What this means for our customers
We strive to give customers the peace of mind that patient, member, and customer data is protected while ensuring personalized digital engagement is happening safely and securely. Our commitment to security and compliance enables you to maintain your reputation, protect customers, and stay ahead of the competition.
Trust is a core pillar of our platform, putting us at the forefront of digital marketing and CRM tools built for healthcare. We will continue to deliver on our mission to bring care full circle while ensuring you and your patients are protected.