July campaigns for a health-forward summer


Use July campaigns to encourage UV Health, water safety, and summer wellness

July campaigns for a health-forward summer

The height of summer provides a perfect chance for healthcare marketers to engage their audience with timely, relevant campaigns. The July healthcare calendar is full of opportunities to engage with patients, from Chronic Disease Day and World Hepatitis Day to Independence Day. Use these dates to send campaigns that promote wellness, preventative care, and patient education.

Sun safety is critical during the peak of summer. Use July to raise awareness about UV protection and the importance of annual skin exams. Send educational content on choosing the right sunscreen, understanding UV index ratings, and the risks of prolonged sun exposure. Highlight the importance of protective clothing, hats, and sunglasses. Encourage patients to schedule skin exams to detect early signs of skin cancer, sharing stories of individuals who have benefited from early detection. Use engaging visuals and clear calls to action (CTAs) to motivate patients to protect their skin health proactively.

As temperatures soar, many will seek relief at pools and beaches. July is the ideal time to send campaigns focusing on water safety. Provide educational content on the importance of supervision of children around water, the differences between ocean and pool swimming, and essential water safety tips. Encourage families to take CPR classes, emphasizing their crucial role in saving lives during water emergencies. Highlight the significance of swim lessons for children and adults alike, ensuring everyone has the skills to stay safe and enjoy the water responsibly.

July offers several key health observances that provide valuable opportunities to engage patients and promote wellness. Chronic Disease Day on July 10th is essential for raising awareness about managing diabetes, heart disease, and hypertension. Targeted campaigns can educate patients on lifestyle changes like diet, exercise, and regular checkups and highlight your organization's resources, such as support groups, nutritional counseling, and fitness programs. On World Hepatitis Day, which falls on July 28th, use campaigns to educate patients about hepatitis prevention, testing, and treatment. Share crucial information about the different types of hepatitis, their transmission methods, and the importance of vaccinations, encouraging at-risk populations to get tested and seek treatment. International Self-Care Day on July 24th is an ideal occasion to emphasize the importance of self-care in overall health. Campaigns can provide tips on stress management, mental health, and creating a balanced lifestyle, encouraging patients to practice mindfulness and engage in enjoyable activities. Highlighting the benefits of regular health check-ups and preventative care can inspire patients to take proactive steps toward their well-being.

By leveraging these July campaigns, you can effectively engage your patient population, promoting wellness, safety, and proactive health measures. Use these observances to build meaningful connections, encourage preventative care, and support your patients in leading healthier lives.

July Campaigns

Here are suggested campaigns for July health:

  • water safety education
  • summer health and wellness
  • UV safety
  • skin health education

Let’s look deeper at the UV safety campaign:

  • Success Metric: clicks and opens
  • Complexity: ⭐ easy
  • Audience: all patients, with a focus on those at high risk for skin cancer
  • Inputs: email address, first name

CTA’s to include:

  • schedule your skin exam today
  • learn more about protecting your skin
  • read more about UV index and safe sun practices
  • meet with a dermatologist

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the 2024 healthcare experience calendar

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