cured x experian: healthcare gets personal with better data

The problem in healthcare marketing is that organizations spend millions trying to reach patients, yet struggle to deliver messages that truly resonate. Why? Because they're often working with incomplete information about the people they're trying to help. Health systems don’t need more data; they need a reliable identity foundation and contextual insights. Experian provides trusted identity and household insights. Cured turns those insights into timely, relevant outreach that drives appointments, closes care gaps, and improves retention.

At Cured, we've spent years building a healthcare experience platform that helps providers and payers connect with patients in meaningful ways. But we recognized that to truly personalize healthcare experiences, our clients needed a more complete picture of the individuals they serve; not just as patients, but as people.

That's where our collaboration with Experian comes in. As a global data and technology leader, Experian brings deep and rich demographic and lifestyle information on approximately 126 million U.S. households, providing the missing layer that helps healthcare organizations understand patients' medical histories and the context of their lives.

what cured does best

Cured is a smart healthcare experience platform meant to assist healthcare organizations in building smooth and customized patient experiences. We offer a number of capabilities on our platform:

consumer data platform (CDP): Cured unifies clinical, financial, behavioral, and engagement data from 80+ sources to create a comprehensive 360-degree patient view. This foundation helps healthcare teams understand each patient's complete story.

outreach: The platform powers personalized, omnichannel campaigns that reach patients beyond their visits. With 100+ pre-built patient journeys and intelligent automation, healthcare organizations can engage patients at the right time, through their preferred channels, with messages that actually matter to them.

network management: Cured helps health systems drive efficient growth of their provider networks using data-driven insights and streamlined engagement workflows.

What our clients achieve: 

how Experian's identity foundation strengthens household insights

While Cured focuses on integrating and activating healthcare data, Experian adds consumer lifestyle and household signals that go beyond medical records, spanning 15 verticals and categories. With over 5,000 consumer attributes (sourced from Experian Marketing Attributes) powering both offline and digital use cases, and its Offline Graph for identity resolution, Experian gives your teams a stronger foundation for advanced segmentation, activation, and measurement.

household and lifestyle insights: Demographics, income brackets, education, household structure, types of dwellings, and even such indicators as new parent or new homeowner.

mosaic segmentation: Mosaic USA^® is a proprietary system that classifies consumers across the U.S. into groups and types based on their socio-demographics, lifestyles, behaviors, and cultures, simplifying national audience segmentation to deliver a detailed, consistent, and actionable view of how people live. Mosaic profiles can be activated across any strategy and in any online or offline marketing channel.

For example, the Mosaic segment Flourishing Families are wealthy, give donations to charities, and are more likely to be vegans. Blue Sky Boomers have a rural lifestyle and pursue outdoor leisure activities, and frequently use mail-order prescription drugs.

social determinants of health (SDOH) data: Data on socioeconomic determinants of health, such as access to transportation and medication, food security, education, and quality housing.

 Experian ranks #1 in data accuracy, according to Truthset. giving healthcare organizations confidence that every decision they make is backed by the industry’s most reliable insights.

how Cured and Experian integration works

By combining Cured with Experian data, healthcare organizations gain access to advanced features like:

active data refresh: Experian reports are provided to the Data Activation Platform of Cured quarterly to keep the information up-to-date.

Privacy-forward identity matching to client EHR/CRM The platform uses sophisticated matching algorithms to connect Innovaccer/Cured patient records with corresponding Experian household data, even when there isn't a 100% match. 

unified patient view: Experian Marketing Attributes display in the Consumer 360 view of the Cured platform as soon as it is integrated with both clinical and engagement data. This enhanced information is available in a single location to contact center agents, marketers, as well as care managers.

advanced filters in cohort builder: Experian filters, such as Mosaic household audiences, demographics, dwelling type, dual income households, length of residence, presence of children, marital status, and income ranges, can be used to create highly targeted audiences in Cohort Builder, much more so than traditional demographic and clinical filters.

turning consumer insights into smarter outreach

When Cured's healthcare intelligence combines with Experian's consumer insights, healthcare organizations can finally treat patients as whole people, not just medical record numbers.

Here are some examples of this collaboration in action:

data informed preventive care campaigns: Organizations can now go beyond standard mammography reminders by tailoring outreach to each patient’s preferences, identifying "savvy researchers" (who respond well to educational content and provider credentials) and  "in-the-moment shoppers" (who prefer simple calls-to-action and convenient scheduling options). They can also prioritize outreach to dwelling types where mail is more likely to be received and read.

culturally relevant messaging: Healthcare organizations can create messaging that reflects language preferences and community needs, using privacy-forward insights to address barriers that affect care engagement.

income-proportionate service promotion: A two-income family may be interested in advanced wellness packages, whereas a budget-conscious family may look for affordable care options or financial support.

life event targeting: In this category, new parent indicators allow you to contact families when they are most open to pediatric care information, vaccination schedules, and parenting support. New homeowner data will assist you in linking individuals with the local providers once they have moved.

channel optimization: Experian’s TrueTouch^® uses contact preference and channel propensity indicators to reach people on the channels they engage with most, improving response rates and reducing wasted outreach.

benefits for healthcare organizations

The Cured and Experian collaboration delivers measurable improvements across several key areas:

for revenue growth and patient acquisition

Utilizing Experian data adds an additional layer of consumer understanding, providing:

• increase in conversion rates on average: More relevant messaging means more people taking desired actions- scheduling appointments, completing screenings, or enrolling in programs.
• boost in patient acquisition efforts: Franciscan Alliance scheduled 128,000 additional primary care appointments after implementing Cured with Experian data, representing significant revenue growth.
• improved campaign ROI: UCHealth achieved a 363:1 margin-to-cost ratio on its marketing campaigns and saw a 1.8x increase in appointment scheduling by leveraging consumer insights for better targeting.

for value-based care performance

The collaboration is particularly effective in the case of entities within value-based care agreements:

• close more care gaps: Franciscan Health increases care gap closure by 17.5% through data in CDP to identify and contact missed preventive screening or chronic disease management visits.

• enhance patient outcomes: Better engagement leads to better health outcomes. When organizations can reach patients through their preferred channels with messages that resonate, patients are more likely to take recommended actions.
• reduce readmissions: By understanding household composition and social determinants of health, care teams can provide more appropriate discharge planning and follow-up support.

for patient retention and loyalty

Perhaps most importantly, this collaboration helps healthcare organizations build stronger, longer-lasting relationships:

• increase in patient retention: When patients feel understood and receive relevant, timely communication, they're more likely to stay with your organization.
• higher patient satisfaction: Personalized experiences that respect communication preferences and cultural context create positive impressions that extend beyond clinical care.
• improved lifetime value: Retained patients who engage more frequently across services are significantly more valuable than constantly acquiring new patients.

why this collaboration stands out

There are already numerous healthcare organizations that employ some kind of consumer data or advanced CRM systems. What is unique about the Cured-Experian collaboration?

healthcare-specific integration: Unlike generic marketing platforms, Cured was built specifically for healthcare. The integration isn't just about appending data; it's about making Experian insights immediately actionable within healthcare workflows, compliance frameworks, and use cases.

whole picture, not more data: Experian augments Cured’s capabilities, giving organizations clinical data, consumer insights, engagement history, and lifestyle attributes in one place. The result is a privacy-forward, unified view that’s ready to power decision making and more personalized experiences.

pre-built intelligence: The 100+ pre-built patient journey campaigns of Cured are Experian-data conscious. It takes days, not months, to launch sophisticated and segmented campaigns since the strategy, audiences, and execution flows are already tested.

constant improvement: The combination of Cured's AI and Experian's rich data set creates a system that gets smarter over time. Propensity models learn which consumer characteristics predict engagement and outcomes, continuously improving targeting and personalization.

privacy-forward enhancement: Experian and all its data integration are performed in accordance with the healthcare compliance and privacy rules. The collaboration provides a layer of insight into the patient without interfering with the data and regulatory standards.

shaping the future of care

Cured and Experian collaboration supports higher conversion rates, better outcomes, stronger retention, and more efficient operations. More importantly, it gives healthcare organizations a fuller view of the people they serve, not only patients with diagnoses, but also individuals’ lifestyles, preferences, and circumstances that shape their healthcare decisions.