cured’s outcome-driven approach to patient engagement
Most health systems are drowning in patient data but starving for meaningful engagement. The gap between generic outreach and personalized connection is costing you revenue, provider satisfaction, and patient loyalty.
Marcus, Chief Marketing Officer at a multi-state health system, stared at his dashboard showing a concerning trend: provider utilization rates hovering at 68% with growing appointment gaps across specialties. Despite aggressive outreach campaigns and a robust EHR infrastructure, they couldn't fill physician schedules- leaving revenue on the table and clinicians frustrated. "We're sending thousands of appointment reminders and recall notices," he thought, "but patients aren't booking, and our providers' time slots are going empty."
The core issue wasn't a lack of capacity- it was the inability to match available provider slots with the right patients at the right time. That's where leading health systems use Cured's Healthcare Experience Platform (HXP) to transform fragmented scheduling workflows into intelligent, automated patient engagement- turning unfilled physician calendars into optimized utilization and measurable outcomes.
where traditional patient communication platforms fall short
Most healthcare organizations face the same challenge: disconnected systems creating disconnected experiences. Your EHR knows a patient's clinical history. Your website tracks their content preferences. Your contact center logs their communication style. But these insights live in silos, making personalized patient engagement nearly impossible at scale.
How smart consumer engagement really works
Cured's platform doesn't just store data- it activates it. By unifying information from every patient touchpoint, HXP creates living profiles that power intelligent engagement. Here's how it works in practice:
Take Robert, a 58-year-old pre-diabetic who hasn't scheduled his A1C test in eight months. Traditional outreach would send a generic reminder. Cured's system recognizes that Robert books appointments exclusively online after 6 PM, responds to texts but ignores emails, engages with content about managing diabetes through diet, and lives 2 miles from your newest care center.
His personalized message arrives via SMS at 6:30 PM, highlights the convenient location, includes a direct scheduling link for evening appointments, and mentions your diabetes nutrition program. Result? Robert books within 24 hours.
automation that feels human
Cured’s patient journey automation can achieve personalization on a larger scale without affecting authenticity. AI agents operate in the background and single out opportunities and deliver outreach at the most timely moment.
Here’s how Cured can reshape a normal preventive care campaign. It helps to identify patients who are in need of screenings by examining clinical data of the whole population. However, this is where conventional outreach ceases and smart interaction starts.
The AI in Cured is used to make micro-segments that are based on risk factors, engagement patterns of the past, and preferences of individuals based on the integrated patient profile.
enhancing patient retention by integrating experiences
Loyalty of patients is not created in single interactions, but established through repeated, valuable relationships throughout the continuum of care. Cured turns isolated touchpoints into connected experiences that build lasting relationships.
Talking about the post-surgical patients, they are provided with pre-procedure education depending on the particular operation and are reminded a day before, with specific prep instructions. Upon discharge, check-ins will come exactly at recovery milestones, and automated PT appointment scheduling will occur when fit.
In the event that follow-up care loopholes arise, the system will take the initiative in contacting. Satisfaction surveys also affect future interaction, and that is a self-perpetuated feedback loop that improves with time.
from data overload to personalized patient engagement
The average health system produces 50GB of data every day, but the majority of communications with patients are generic. Cured seals this gap by its Consumer Data Platform (CDP), which generates actionable intelligence out of raw information.
The technology not only divides patients, but it also forecasts their needs. Using trends in millions of patient journeys, HXP can determine the best time to send a message to each person, the best channels, and material themes that lead to action.
It identifies indicators of risk, which should be intervened upon, as well as opportunities for active management of care. This foresight makes reactive healthcare marketing a proactive relationship-building.
the compound effect of unified engagement
What sets Cured apart is how every component works together. The Healthcare Experience Platform does not merely include features- it enhances them. Single information streams feed artificial intelligence, which facilitates the development of automated processes. These processes allow customized touchpoints that improve patient outcomes.
The more successful results lead to quality data, and the cycle repeats itself, becoming smarter with every interaction. This compound effect implies that the group does much with less effort, and the patients receive healthcare that truly has insight into their needs.
patient engagement that actually engages
The gap between a lack of connection with the outreach and the provision of smooth patient experiences is not time or resources; it's the selection of the proper platform. Cured’s HXP brings your patient data together, automates intelligent workflows, and scales every interaction. From acquisition to retention, HXP guarantees your outreach will make things happen.
Discover how Cured transforms healthcare relationships. Request your personalized demo today.
