introducing: multi-touch, automated patient journeys
cured launches multi-touch, automated patient journeys to drive engagement, build loyalty, and create revenue
Healthcare organizations must use marketing automation to send timely, personalized, and relevant messages to their audiences. Automated message series are usually opened more and drive more engagement than one-off sends.
For example, a Curation we recommend to all our customers is a new patient welcome series. The multi-step series would first welcome a patient to your healthcare organization, then use the most recent new service offerings or location openings after a set amount of time, for example, 14 days, and send a follow-up message containing information about those opportunities.
Examples aside, there are several reasons to create automated series to increase the outcomes of your digital strategies.
connect people to care seamlessly by automating interactions
Healthcare consumers expect personalized and engaging journeys with their care providers. By automating the series of sends in a Curation to take action, you reach patients when it matters most to offer them the care they need.
create consistent, repeatable marketing at scale to drive outcomes
The Curations with automated series are pre-built campaigns with suggested segmentation, personalization recommendations, and content proven to convert. These targeted series meet industry best practices for engagement and design standards for mobile-responsiveness and accessibility. These foundational pieces reduce repetitive work and increase productivity for your healthcare organization, enabling you to launch more campaigns and reach more patients.
measure performance and improve campaigns with insights and analytics
Our in-application insights and analytics provide easy access to metrics and performance across all Curations. These insights allow you to boost return on investment (ROI) and revenue impact with data-driven decisions. Providing an improved consumer experience will drive growth for your healthcare organization and better outcomes for your patients.
stand out by reaching your customers at the right time, with the right content, in the right channel - get started today!