healthcare tech expert Susan Lucas Collins joins Cured Board
Leadership strengthens as healthcare CRM and digital marketing opportunity accelerates
BOULDER (December 6th, 2022) - Cured, the leading digital marketing and CRM platform built for healthcare, announces today that Susan Lucas Collins, MBA, has joined its Board of Directors. The addition comes on the heels of a successful year for the organization, which today manages over 100 million annual patient and consumer interactions for customers, including UCHealth, VCU Health, RecoveryOne, and UnityPoint Health.
Collins is an accomplished leader with over 25 years of experience guiding enterprises’ strategy, innovation, and operations. As a renowned healthcare technology leader, Collins is a globally recognized expert on bringing verticalized Software as a Service (SaaS) platforms to the healthcare industry. She provides trusted counsel to executives across all sectors to develop sound, pragmatic strategies that enable companies to enter and succeed in heavily regulated healthcare and life sciences markets worldwide. Most recently, Collins led the Healthcare and Life Sciences vertical at Twilio, the world’s leading Communication Platform as a Service provider. She was previously the general manager of the Healthcare and Life Sciences vertical at Salesforce. She will provide valuable experience and insights to aid Cured as it seeks to commercialize its business further and expand its position as the leading digital marketing and CRM platform for healthcare.
“We’re thrilled to welcome Susan Lucas Collins to Cured’s board of directors,” said Andrew Sawyer, Cured CEO and co-founder. “Susan has been evangelizing the value of bringing CRM, Digital Marketing, and Consumer-oriented platforms to the healthcare and life sciences industry for over a decade, having led early efforts at industry mainstays like Salesforce, Jawbone, and Twilio. She brings an unparalleled understanding of how today’s most innovative healthcare executives are transforming the patient experience to increase revenue and improve outcomes, which is critical coming off a year where healthcare organizations have struggled financially, and patients have not returned to pre-COVID levels of engagement with their healthcare.”
“I'm excited to be joining the board of directors at Cured,” said Collins. “It has never been more critical for organizations to engage patients in a modern, effective, and efficient manner. More engaged patients have better outcomes, higher satisfaction, and help control costs. As healthcare organizations continue to face numerous challenges and unprecedented pressures, Cured provides a solution that enables providers to develop meaningful relationships with their patients while also supporting their financial goals. Cured is therefore very well positioned to extend its leadership in this increasingly critical digital marketing and CRM category.”
Cured, the leading digital marketing and CRM platform for healthcare, supports top healthcare organizations on a collective mission to bring care full circle. Cured’s solutions enable healthcare organizations to seamlessly engage with their customers to build unparalleled relationships throughout their care journey, ultimately improving patient outcomes and creating revenue for the healthcare organization. Please visit cured.health and follow us on LinkedIn for more information.