UCHealth drives retention and loyalty with lapsed care engagement
UCHealth launched digital marketing initiatives to reengage patients who had a lapse in care. Patients in the campaign were 1.8X more likely to schedule an appointment for care.
UCHealth centers its marketing strategy around the patient. Putting the patient at the center allows the team to deliver value to their consumers through marketing automation, ensuring the organization is getting the right message to the right patient at the right time.
Hear from UCHealth's Heather Rose, Director of Marketing Automation, on how the marketing team created a campaign that made a patient 1.8X more likely to schedule an appointment and drove almost 1,000 appointments.