why personalized digital marketing wins
Digital marketing, specifically email and SMS, connects you to consumers in their preferred channels and improves the quality of engagement and returns on your marketing investments, all while protecting sensitive health information.
In today’s world, consumers demand digital-first relationships with providers. And it’s time for healthcare to catch up. 47% of consumers say healthcare focuses more on industry needs than patient needs. (Salesforce) That’s why you must focus on personalizing your patient engagement at scale through digital marketing.
Traditional media marketing like TV, radio, and direct mail are extremely expensive and no longer provide the differentiated experience patients expect. Digital marketing costs are significantly lower than traditional marketing, driving a higher ROI for your marketing investments.
Digital channels are not only more cost-efficient but also the most effective way to reach current and potential consumers. Email specifically makes an outsized impact on building relationships with patients. 77% of marketers say email is one of their most effective marketing channels and indicate email marketing is vital to their company’s overall success. (Business News Daily)
Digital marketing unlocks unparalleled access to segmentation and performance data enabling you to target patients better and understand their behavior. Often, you will see a 5-8x higher ROI on campaign spending that leverages data-driven personalization. (Marketing Evolution)
Balancing personalization with privacy is a tightrope many marketers walk. We know the importance of creating a patient-centric, personal experience, so security and privacy are more than just table stakes – they are a true differentiator. Our HITRUST-certified, HIPAA-eligible platform enables you to use your data to target and personalize consumer journeys. All while having the peace of mind that patient data is protected, ensuring digital engagement happens safely and securely.
It’s time to personalize your patients’ digital journeys. Get started.